Social Portfolio

Client: YouTube

Creators Explain

Background: Launched a new video format for the YouTube Creators Twitter account, overseeing outreach to creators, visual development, editorial scheduling, and copy-writing their prompts. This format quickly became our top performer, accumulating over a million views.

Account: YouTube Creators on X

Role: Social Media Manager & Content Creator.

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Client: YouTube

Close Friends Story

  • Background: Spearheaded the launch of YouTube’s Close Friends Story on Instagram, growing the group to over 5,000 members through engaging educational formats, relatable stunts, and captivating CTAs.

  • Role: Social Media Manager & Content Creator.

  • Skills: Social Media Management, Influencer Marketing, Ideation, Creative Strategy, Reporting, Client Approvals.

  • Creator Poll

  • (Re)Memeable

  • Check In

  • Creative Prompt Frame #1

  • Creative Prompt Frame #2

  • Most Replayed Moments

  • The Lounge Frame #1

  • The Lounge Frame #2

Client: Minecraft X YouTube Gaming

Can You Craft It?

Background: I conceptualized a live activation for Minecraft's 15th anniversary at VidCon 2024, challenging Aimsey to craft items from memory using printouts. The resulting video received over 2 million views and 50,000 likes on YouTube's Instagram.

Account: YouTube on Instagram

Role: Social Strategist

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Before.

Before.

After.

After.

Annual Report.

*Metrics pulled from the JAXJOX Facebook & Instagram accounts.

+326%

Content Reach.

+4.2M

Profile Impressions.

+176%

Website Traffic.

+50%

Follower Growth.